2D Motion & Character Design
Tools:
After Effects, Photoshop, Illustrator, Procreate
Context
To introduce clients to Lily’s AI capabilities, I designed a motion piece featuring a cast of AI agents personified by industry role—procurement, customer service, warehouse, and more. The project involved end-to-end character design, animation, and three iterative review rounds to align with client vision.
I followed the 7 Principles of Icon Design to ensure visual clarity, scalability, and semantic resonance. Each agent transitions between light and dark mode to subtly convey their 24/7 responsiveness. This animated sequence serves as a warm, relatable lead-in to the product demo—bridging functional utility with emotional appeal.